business

«Nothing is more powerful than an idea whose time has come.»
Victor Hugo

We believe that we entering a new leadership era, where GOING REAL is at the heart of what we do. People want to be safe and trust. People want to grow to their highest potential. And that's what we do: to lead, innovate and create with you a better, more sustainable business. Go real and adopt a leadership based on your innate purpose that truly connects beyond buzzwords.

We at vidyalto work as hands-on advisors with you and your team. With brain and heart for you to succeed. We love plant-based food and have built the biggest plant-based brand in Europe excl. UK.

We love to work with business owners, CEOs and leaders on all levels since we believe transformation starts with ourselves before cascading it down to the organization. And, we love long-term partnerships. So a monthly retainer fee works for us unless you have another preference for hourly or project-based remuneration. We are open.

Typical assignments are: personal coach of CEOs, Business Owners; turnaround consultants, go-to-market advisors; connectors for win-win partnerships along entire value chain; external marketing experts solving portfolio competitiveness, value proposition, storytelling and many other challenges. We fill the gap for you.

We believe in cooperation and true partnership. With over 30years of experience in SMEs and Multinationals across various categories, industries and geographies we have a wealth to share with you.

From smart words to meaningful hands-on action.
connect to explore..

Growth & Profitability

execution, execution, execution!

Portfolio & Innovation Management

valuing up existing and new products

People & Team Performance

building a high-energy team

Take care of your employees, and they'll take care of your business SirRichard Branson
Mindful Brands

developing purpose & brand power

Communications & Compelling Storytelling

engage the hearts of your customers

«A brand is a product and a compelling story!» José Lopez, ex EVP Nestlé
Tailor-made Projects & Initiatives

how can we serve you?

what people say about me..

Lluis Martinez-Ribes, ESADE UNIVERSITY

Professor

I still remember the first time I met Miguel. He was seating in the first row at ESADE business school when I was running a workshop on Retail Innovation for top managers via Saint Gallen University. It was mid-September 2011 in Barcelona. ...

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Robert C. Sulser, SULSER WERBUNG

Copywriter & Owner

I was able to get to know and appreciate Miguel Serrano in various aspects of his work. His excellent reputation as a creative inspirer and excellent communicator - both at Ricola and at Nestlé - is well founded. He is highly respected ...

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Johanne Cantin, TRANSPORTS PUBLIC FRIBOURGEOIS (TFP)

Business Development Manager

Miguel is a true visionary leader. Our collaboration began when he was Business Executive Manager of the Culinary Unit at Nestlé. Miguel knows how to grasp the best opportunities and makes the right decisions taking into account ...

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Jerome Fontaine, FOURNAISE

CEO & Marketing Performance Chief

Miguel belongs to this rare breed of Senior Marketers who are 100% driven by Effectiveness, ROI & Accountability, with the sole objective of delivering real business results, for growth acceleration. He is both highly strategic and tactical ...

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Hoi Kwan Navy Lam, HEIQ

Group Chief Marketing Officer

I always look up to Miguel for his leadership and communication skills. I met Miguel in 2015 during a visit to the Nestle headquarters and he has since become a very good mentor and friend who helped me realize my potential and inspired me to ...

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Laura Albers, NESTLE

Food Safety Quality Specialist

I had the chance to work with Miguel in my role as project manager for wet culinary products in the Thomy Application Group and I was impressed by his passion for Innovation and the way he lead us to his vision of a more sustainable and ...

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Johanne Cantin, TRANSPORTS PUBLIC FRIBOURGEOIS (TFP)

Business Development Manager

Miguel is a true visionary leader. Our collaboration began when he was Business Executive Manager of the Culinary Unit at Nestlé. Miguel knows how to grasp the best opportunities and makes the right decisions taking into account ...

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Haguith Peretz, NESTLE R&D

Global Plant-based Category Leader

It was a pleasure working with you Miguel, dedicated to what you do and with a lot of passion, motivate others and drive for purpose. You care about people, people being at their best in every interaction every day is what matters for you...

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Max Dreussi

ORIOR / Fredag AG

Miguel is simply a great person! His charisma and convincing inspiration are important pillars of this natural leadership. He is continuously searching for innovative opportunities as well as relevant growth pattern. Great guy!

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